About
Reliance is a mobile application where a user can easily get on and off the Bart train easily, safely, and correctly. Using the users gps, the application will use the users coordinates and give the user the most accurate and easiest way to get on and off the Bart train at their desired destination.
My Role
My role was to research common pain points people were having when they first moved to San Francisco, California. From that research, I synthesized and grouped all my findings to find and solve the most common problems people were having. After the research, I conceptulized, developed and tested the branding, wireframes, lo-fidelity/high-fidelity mockups and prototypes.
Mission Statement
When I first moved to San Francisco, it took me a while to get accustomed to taking the Bart train. It took me two and a half hours to get from Oakland to San Francisco because I took the wrong train. After that experience, I found out that others had the same problem and therefore decided I wanted to create a mobile application to help users get on the right train correctly, safely, and easily.
The Problem
Many people, once arriving to San Francisco, have a difficult getting on the right train, knowing which stop to get off at and exiting the underground stations.
The Solution
Thanks to Reliance, getting on the wrong train is not a problem anymore. Using the user’s GPS coordinates, the user can see what platform to stand in front of, which train to get on, how many seats are left, and how to exit the train station once the user has arrived at the correct stop.
The Persona
- Age: 28
- Restaurant Manager
- Likes a modern interface
- Likes to go exploring new areas
- Brand new to the city
- Likes exploring new food
- First year student at Academy of Art University
- Doesn't know how to get around San Francisco
- Needs to know the safe areas in San Francisco
- needs a way to get on the correct train
- Needs an efficient way to travel other then Ridesharing Apps
Spencer
Research
When I got assigned this project, I was assigned to find out the pains people were having when first arriving to San Francisco. Besides finding a place to live, for a decent price, I found out that people were having a hard time getting on the right train and getting out of the Bart Station correctly, since there are many exits, especially the stations underground. The Bay Area Public Transit has 469,800.5 combined trips through all of the different types of public transportation.
- Muni has 220,119.3 annual trips
- Bart has 135,240.6 annual trips
- Caltrain has 18,995.2 annual trips
Findings
When interviewing first time movers and tourists to San Francisco, I found out a few interesting facts. Before moving to San Francisco, people had not visited before. They just rely on reviews online. When taking Bart, people often get confused on which platform to face to get to their destination. People sacrifice their safety and ask random strangers to figure out which way to go. Most people who live in San Francisco, don't have a car. Most people think its pointless because they can't find parking or it's too expensive to park their car. People who live outside the city also commute through Bart because they find it easier to commute through Bart then sit in traffic.
Information Architecture
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User Testing
Wireframes
After conducting users to test my wireframes, I finally validated my designs so I could start on my final screens. I had a difficult time portraying the right side, so I made it as simple as it could be to help users navigate to the right platform.
Final Screens
